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Chapter 1---ACCOUNTING BASICS

 

INTRODUCTION
What do medical groups have in common with other types of businesses?

  • The Same opportunities and risks:
    • Competing for customers/patients
    • Securing contracts
    • Delivering goods and services at a prearranged price
  • The Same objectives:
    • Quality
    • Profitability

Why is understanding financial concepts important?

  1. Maximize use of existing information
  2. Maximize managerial effectiveness
  3. Make informed decisions

ACCOUNTING TERMS

When you are involved with the management of a business, you must become familiar with accounting terms and forms in order to better understand your finances. By understanding basic terminology, you can better understand what your accountant is talking about, and you can make informed business decisions.

A few common but necessary accounting terms are listed below.

  1. Accounts Payable: bills and balances (short-term) that are owed by your business
  2. Accounts Receivable: balances that patients owed to your office.
  3. Accounts Receivable Aging: indicates how old the balances are that are owed to you. The older an account gets, the harder it is to collect. Aging also lets you know which accounts need special attention regarding collections, and lets you know how effective your staff is in collecting balances in a timely manner.

ACCOUNTING METHODS

  1. Cash accounting---80% of medical groups use this method. Transactions are recorded at the time they are enacted and disbursements (payments) are recorded at the time the expense is paid. For example, you may receive an electric bill at the end of March but not pay it until the middle of April; the payment of the electric bill would be an April expense even though it was for electric used in March. In cash accounting, income is regarded as the difference between cash receipts and cash outlays. 
  2. Accrual accounting---Revenues are recognized and recorded in the time period in which they were EARNED. Expenses are recognized and recorded in the time period in which they were INCURRED. This is a little more complicated to keep track of for you and your staff, and requires more involvement in recordkeeping by your accountant. It is the most accurate but most complex of all accounting methods.
  3. Modified accrual accounting---A midpoint between the cash system and the accrual system. It is slightly more complicated and slightly more accurate than the cash method.

 

Who uses financial statements?
  1. Individual physicians
  2. Board of directors or stockholders of a medical group (if any)
  3. Banks
  4. Creditors
  5. Administrators
  6. Regulatory agencies
  7. The IRS

Your accountant can assist you in choosing a methodology for your practice. For simplicity in accounting, in light of the steady nature of medical practice, the cash method is recommended.

THE ACCOUNTING CYCLE
The accountant keeps the figures from these records for addition to cumulative records, and will assist you in the compilation and submission of various tax forms. After this procedure, the cycle starts all over again for the next month, and normally runs in one year cycles.

Here's how a simple accounting cycle would work:

  1. Your office keeps daily records of both charges and receipts, either manually or by computer. These are totaled and balanced at the end of each day, and running totals continue for a month.
  2. Your office also keeps track of what bills are paid, either manually or by computer. This can also be done online, if your bank has such services available.
  3. End of month records and totally are given to your accountant, either in hard copy or by computerized disk. If you are using in-house accounting software, you can also review your expenses by category.
  4. The accountant uses this data, and summarizes your expenses, revenues, and worth of your assets.
  5. Using these summaries, the accountant compiles informative financial statements for your review.

Chapter 2---
MAXIMIZING YOUR
PRACTICE REVENUE

Many factors and variables work together to either make a practice a financial success or a financial failure.

  1. ANALYZE YOUR PRACTICE SITUATION
    1. Common understanding of accounts receivable, and goals
    2. Creation of a financial policy
  2. ASSESS AND REVIEW YOUR FEES, CODES, AND CHARGES
    1. Setting and reviewing charges
    2. Utilizing insurance profiles
    3. Coding properly and choosing proper levels of service
    4. Considering costs of seeing patients
  3. DEVELOP OFFICE PROCEDURES THAT ENCOURAGE CASH FLOW
    1. Obtaining correct, full, current information
    2. Instilling proper attitudes
    3. Communicating financial policies
    4. Reviewing and inspecting charges
    5. Giving the patient "breaks"
  4. DEVELOP EFFECTIVE CLAIMS PROCEDURES
    1. Taking assignment of benefits
    2. Properly billing insurance obtaining correct billing information, including destination of claims, understanding "the rules"
    3. Time standards and quality billing ---100% "CLEAN CLAIMS"
    4. Tracing unpaid claims
    5. Patient involvement and/or employer involvement in expediting claims
    6. "Inside" connections
    7. Questioning reduced payments
    8. Using billing software to its fullest
    9. "THE BIG GUNS", and other collection resources

ANALYZING YOUR PRACTICE ACCOUNTS RECEIVABLE SITUATION

Accounts receivable is the term for all the funds that are due from patients to your office. A goal of every practice is to keep cash income high and accounts receivable as low as possible as well as collected in a timely manner. 

HARD FACT # 1

THE OLDER ACCOUNTS GET, THE HARDER THEY ARE TO COLLECT

The Costs of Accounts Receivable
The most cost-effective method of handling patients' accounts is PATOS --- "payment at the time of service". When bills are paid at the time of service, the cash is immediately available for whatever use the practice has for it. No funds, materials, or manpower must be used in the future to collect on such accounts, and therefore, this type of patient receivables is the most cost-efficient to maintain.

However, in today's practice environment, it's nearly impossible to collect in full on every patient that comes in the door:

HARD FACT # 2

THE COSTS OF EXTENDING CREDIT AND PROCESSING CLAIMS ARE SUBSTANTIAL.

The costs of pursuing, processing, documenting, and collecting accounts receivable include accounting equipment, such as accounting computers, paper, phone lines and telephone expenses, postage, electricity, and other supplies, as well as payroll-related expenses used on staff toiling to collect on these accounts. You may also need to contract with a collection agency or other collection service to pursue payment on more stubborn accounts.  As accounts grow older and remain unpaid, the likelihood increases that they will never be paid at all. When you don't receive payment in full on the day of service, you stand a chance that you will never see the money at all.

Writing a Financial Policy

In order to have your practice's billing and accounts receivable activities run smoothly, it is a good idea to have a financial policy that will outline what your patients should know and what your staff should know, so that there is better understanding.

Many offices have an unwritten policy, which is expected to be mutually understood among the staff. However, some of the duties and responsibilities may be vague or not universally understood. Outlining your policy for the entire staff to see more clearly delineates WHO is to do WHAT, and provides for consistent understanding among the staff. This also helps to prevent the situation of ill-feelings between one staff member who is more lenient in collections and one staff member who is more aggressive in collections.

Methods of Income Enhancement:

  1. Accept credit cards
  2. Establish credit policies, display them, give to all patients.
  3. Retrain current patients, educate from the start new patients.
  4. Deposit into savings account
  5. Use an operations manual, listing what insurances you are signed up with and how they work.
  6. Use several collection agencies concurrently, compare results.
  7. Review fee schedule on a regular basis, scheduled, at specific times of year.
  8. Regularly analyze fee schedule VS current reimbursements from carriers.
  9. Review forms and methods of getting complete insurance information from patients.
  10. Charge for photocopying
  11. Require advance deposits on depositions.
  12. Charge insurance companies for narrative reports and filling out of extensive record forms
  13. Review provider contracts yearly or more often, renegotiate, compare with previous contracts.
  14. Monitor changes in adjustments.
  15. Monitor refunds carefully

ASSESSING AND REVIEWING
FEES AND CHARGES

Setting Initial Charges
There are many sources of information you can access to set your charges in the right ballpark for your demographic location:

  1. Superbill or charge list from your residency.
  2. Superbill or other charge form from local physicians.
  3. Phone calls to local practices, asking for amount for a new patient to be seen.
  4. Input from other physicians willing to divulge their charge profiles.
  5. Medical Economics articles (usually yearly), listing going visit prices for your geographic area.
  6. Local medical society information.
  7. AMA data for your geographic area.
  8. Hospital statistics for other practices started up.
  9. Insurance profiles or payment schedules for plans you are considering joining as a provider.
  10. Yearly insurance profiles (UCR, etc.) for insurances you may already be contracted with.
  11. "Relative Value" schedules and calculations.

Setting fees that are too low can cause patients who would have tolerated a high initial fee to be dissatisfied with a rapid increase of fees.

HARD FACT #3

Coding is the bottom line; it determines how well you will be paid for your work.

Reviewing Charges
In family practice, office visits are the "bread and butter" of your income, and are the primary areas that need reviewed once or twice yearly. Reviewing charges needs to be a regular, scheduled part of your yearly calendar. Take a look at the costs that have been incurred over the review period, and see if income has outweighed outgo. If your review is not a favorable one, check to see what the cause is.

Levels of service (brief, limited, intermediate, comprehensive, etc.) indicate the amount of time, effort, knowledge, and risk associated with the care given. The level assigned to a visit or encounter can't necessarily be judged ONLY by the amount of time consumed.

Charge slips and superbills should be considered "legal tender", just like cash or checks, and should be accounted for at the end of each day. That is why numbered superbills or charge slips are of help. EVERY NUMBER should be accounted for, and VOIDS should even be kept. If you have had 40 patients come in, you should have forty charge slips to back this up. If one is missing, treat it like lost money, and FIND it. There should also be documentation for all over-the-counter payments that come in, so that money cannot be "pocketed" by the staff.

A good superbill or encounter form will have as many procedures as possible listed on it---in this way, it serves as a "checklist" or "menu" for the doctor to mark his or her selections (services rendered). Also, this makes for less handwriting to "interpret".

You also need to develop a system to track services rendered OUT of the office, such as surgeries, hospital visits, house calls, emergency room visits, after-hour visits, and the like.

Before you RAISE prices, or to determine HOW MUCH to raise prices, you may need to ask yourself a few questions:

  1. What general operating costs have increased over the last year and WHY? Can these costs be controlled a little more effectively in the future WITHOUT raising charges to patients to compensate?
  2. Is sluggish income due to poor collections? If so, can something be done to improve collections without having to raise fees proportionately?
  3. When looking at insurance reimbursement ranges, are you charging less than what insurances, on an average, will allow, or toward the low end of a range of allowed charges? If insurances are basing future percentage increases on your current charges, perhaps you need to raise your own charge profile slightly to take advantage of future anticipated increases. Ask for insurance profiles from your carriers if they don't regularly provide them.
  4. In family practice, a wide variety of medical equipment and supplies must be maintained in the office. Is someone watching the cost of these? Are discounts or lower prices available with other vendors to prevent passing increased costs to patients for these items? Prime items are immunizations and orthopedic supplies.
  5. Are you CODING PROPERLY AND CHOOSING LEVELS OF SERVICE properly? Before you arbitrarily raise prices, audit several days or weeks of charts to see if visit levels of service chosen were appropriate for the amount of time, complexity of exam, number of systems reviewed, and auxiliary care that must be arranged. You may find out that simple undercoding is undermining your income. Undercoding also can undermine the statistical information insurance companies collect by showing disproportionate amounts of lesser visits. Medicare looks closely at choices of visit levels, and labels disproportionate use of codes as inaccurate and sloppy, and targets such practices for audits. Using diagnosis codes that do not match levels of service may also cause insurances to reject claims (an example might be using a comprehensive, high level office visit for a patient with a URI and no other significant history).
  6. Are you getting more than just an occasional comment from your patients? ("You charge way more/less than my previous doctor".)
  7. Take a hard look at charges that are labor-intensive and paperwork-intensive, such as new patient visits, complete physicals, and hospital visits. These charges may need to be raised slightly in order to compensate for time, labor, and cost, in order to keep more routine care charges within reason.
  8. If insurances do not require you to charge "global" charges for procedures, consider "unbundling" your procedure charges. For example, instead of charging one surgical fee to cover pre-op, surgery, and all subsequent post-op care, consider charging all these items separately. You may find that your reimbursement is better, and the patient is charged only for each service used. By doing this, you may not need to increase the charge for each service.

GIVING PATIENTS "BREAKS:

  • Partial professional discount (use judiciously)
  • Prescription or medication samples
  • Educational materials (prevent costly future health problems)
  • Manufacturers' coupons from pharmaceutical companies, to be used toward cost of Rx
  • Lists of costs of various common medications at pharmacies in the area
  • "Quantity" discounts for multiple members of a family (those with no insurance; use judiciously)
  • % Discount for immediate payment
  • Payment by credit card

OFFICE PROCEDURES THAT
IMPROVE CASH FLOW

PREREGISTRATION OF NEW PATIENTS
Preregistration is an important part of improving cash flow even before a service is rendered. An efficient preregistration system helps to decrease collection problems.


EFFECTIVE INSURANCE CLAIMS PROCEDURES

You have taken a look at your accounts receivable (moneys owed your office), and you notice that it is growing rapidly from month to month. And you curse the insurance companies... "They are so slow and inefficient!" Well, the blame doesn't necessarily belong heaped only onto the insurance company; the problem may be originating right in your own office. You need to take a critical look at your claims submission process to be sure your own procedures are not without fault.

For more information on effective claims procedures, refer to Section 2's chapter on "Patient-oriented administrative policies".)

COLLECTION PROCEDURES
What to Look For in a PATIENT ACCOUNTS MANAGER (or any person assigned to detailed collection responsibilities).

  1. Good human relations and strong, positive public relations skills. Collections improve in an atmosphere of good human relations and already favorable public image. Some people are not born with these skills; they must be taught, developed, and nurtured.
  2. Effective listening skills.
  3. Good organizational skills and follow-up skills.
  4. Ability to show patience and tolerance when necessary, and the ability to stand "politely firm". According to the Wisconsin Medical Credit Association (in Twelve Key Strategies to Improve Cash Flow in Medical Groups, MGMA Press, 1990. page 65), a soft, "human" approach was found to be twice as effective in collection effectiveness as a hard, abrupt approach.
  5. Effective problem-solving skills, aiming for a "win/win" outcome.
  6. Good supervisory skills.
  7. Good understanding of accounts receivable principles and procedures.
  8. Good understand of insurance carrier specifications.
  9. Desire and ability to keep up with the latest requirements in coding, claims filing, and reimbursement.
  10. Knowledge of laws dealing with collections (Fair Debt Collection Practices Act of 1978, Fair Credit Billing Act and Consumer Credit Protection Acts of 1968).

Chapter 3---Accounts Payable
COST CONTAINMENT

Cost-containment is not a subject that can be isolated in one chapter of these materials. In every aspect of the operation of a practice, there are ways that costs can be monitored, maintained, or improved.


PURCHASING STANDARDS

WHO WILL MAKE THE DECISIONS?
Like any other function of the practice, the activity of purchasing needs a little structure and planning in order to work optimally. In most practices, the office manager is responsible for ordering supplies to keep the office stocked efficiently. Usually the manager will be given a dollar limit for the purchasing of equipment ("all items over XXX dollars must be approved for purchase by the physician in charge").

Leasing VS Buying
You and your accountant are in the best position to decide whether leasing or buying is better for the equipment you need.

The general rule of thumb is: if you plan to use it until it falls apart or is worn out, buy it. In cases like that, buying is cheaper than leasing because the item has deductible depreciation over a period of years.

Copiers are as a rule a good thing to lease because they really take a beating in a medical office and will need to be replaced every few years.

Leasing may also be a good option if you are just starting out in practice, need equipment, and are short on capital or can't get a loan.

Read your lease agreements carefully. Watch for specific wording as to maintenance and repairs. You may be required to pay for repairs yourself, you may be required to have all repairs done by a specific party, or you may have to pay a monthly maintenance fee for the item. These additional costs may offset the apparent savings you are anticipating with the low lease payment.

Tax considerations in lease VS buy
There are tax consequences involved in paying cash for equipment VS leasing. Medical equipment is as a rule 100% depreciable over five years, and furniture is 100% depreciable over a course of seven years. In order to take advantage of the full available depreciation for purchases of office equipment, medical equipment, or furniture, the total purchase prices can't exceed $200,000, and the items must be on your premises and in active use before the end of your fiscal tax year.

With a lease, you can't depreciate anything. You can deduct lease payments themselves.

If you intend to lease an item with an option to buy, be sure the lease contracts and the purchase contracts are separate, so that the IRS does not disallow the deductions you have taken for the lease payments.


INVENTORY CONTROL
Starting out you will need a small amount of many different types of things. It's the nature of the beast for a specialty that treats such a variety of conditions. Space considerations are usually critical in a family practice setting

Quantity Discounts
Some suppliers will allow you to buy a large order at a quantity discount, pay in installments, but only deliver it little by little, so your space is not tied up.

Quantity discounts are fine if you have obtained an exceptional price, but it is not a good deal if you have nowhere to store the items, or it will take YEARS for your practice to use them all, or if you have spent large amounts of cash that you might need to use elsewhere.

Monitoring
Someone needs to be in charge of controlling inventory. Invoices need to be checked to ensure that all items are received, with terms as promised and prices as quoted.

By keeping track of WARRANTIES, contracts, and agreements, terms can be carried out to the fullest, thus alleviating some possible unnecessary costs. Scheduled maintenance and repairs on equipment and machinery greatly help to extend the value and useful life of the item.


CHOOSING YOUR SUPPLIERS
The Fine Art of Negotiation and Recognizing a Good Price

  1. NEGOTIATE---NEVER take the salesperson's first quote for a piece of equipment. Like buying a house or a car, it is foolish to accept the first offer. You can almost ALWAYS negotiate a discount, either in cash or in discounted or free services and supplies. You have nothing to lose by asking. If the dealer seriously wants this sale to go through, some negotiation will occur.
  2. CONSIDER ADDITIONAL COSTS when looking at the overall price.
  3. EXAMINE ADDED VALUE in the warranty or maintenance agreement.
  4. GET COMPETITIVE BIDS. Use more than one supplier, get written quotes, compare and challenge one against another. ("I'm sorry, but we will no longer be ordering from you---Company XXX has agreed to sell us item YYY at $___.")
  5. CONSIDER NON-TRADITIONAL SOURCES for your purchases:
  6. GET REFERENCES for major suppliers, to determine the satisfaction level of their current customers. Ask other practices about experiences with suppliers or vendors. Check with the Better Business Bureau.
  7. CONSIDER THE VALUE OF SPECIAL PAYMENT PLANS OR PAYMENT TERMS. You can also save money by taking advantage of or negotiating special payment terms. This may include:
  8. SPEED AND EASE OF ORDERING is another factor to consider. How are items ordered (directly to salesman during sales call, or via phone, fax, electronic ordering forwarded via modem). Some companies also offer to the practice quarterly or yearly spreadsheets of purchase history, to help the practice index the variety of inventory and the patterns of usage
  9. ADDITIONAL SUPPORT---arrangements by the vendor at no cost to come to the practice or bring manufacturers to the practice to further inservice or explain proper usage and maintenance of items purchased

CONTROLLING CLINICAL EXPENSES

SURGICAL INSTRUMENTS
Surgical instruments come in three grades and three price ranges.

GRADE OF INSTRUMENT

Pakistan Grade

American Grade

German Grade

Quality

poor

moderate

excellent

Lifespan/multiple

use

short

moderate

long

Purchase cost

inexpensive

moderate

costly

If an instrument is going to be used rarely or sporadically, Pakistan grade may be sufficient. If an instrument is going to be used frequently and with great precision, a German grade would be an appropriate choice.

Instrument and Equipment Repairs
Some surgical instruments can also be repaired, sharpened, or realigned, often for a smaller cost than replacement.

Your medical supply company may be able to train your staff regarding the proper care and cleaning of instruments, or may be able to bring a salesperson or literature from the instrument manufacturer to teach proper use and care of surgical instruments.

Hospitals often contract with "instrument maintenance services" to maintain and repair their surgical instruments. Check to see if your practice can bring its instruments to the hospital on the same day, to be sharpened, repaired, or aligned with the rest. Just be sure your instruments are adequately marked, so you get them all back.  

Blood pressure cuffs and stethoscopes can also be repaired piece by piece, usually at less cost than replacing the entire item. As with all equipment, check to see if a guarantee exists before paying outright for repairs.


MEDICAL SUPPLIES
Some sources of medical supplies are:

  1. Medical supply companies
  2. Manufacturers
  3. Wholesalers
  4. Retail pharmacies
  5. Commercial pharmacies
  6. Pharmaceutical companies
  7. Hospital purchasing programs

Name Brand VS Generic or "House" Brand
Many suppliers offer several grades of brands of the same type of item. Medical supplies are often like medications---generic and brand name may be exactly the same or similar enough. There is not much difference between a generic cotton ball and a name-brand cotton ball, so why pay the higher price? If quality and availability are equivalent, consider the cost savings of an alternate brand.

Disposables VS Reusables
The rule of thumb is that disposables can save you money, but only if you use enough of the item to buy it in large quantity. Most doctors use disposable needles but still find a linen service more economical than throwaway linens. Another consideration is whether you have enough storage space to stock up when the price is right.

With some disposables, they don't always cost less, but they do save time, for example, the cost and time used in autoclaving.

Medicines and Immunizations
It is unwise to buy more medicines than you can use before the expiration date, unless you have an agreement with the company to give credit for expired unused meds returned. Also, keep checking the invoices that come with injectibles---as the price goes up, you may need to adjust the fee charged to patients. Immunizations are a case in point. Comparison shopping is definitely in order. If you find a lower priced item than what you are using that works just as well, make the switch and evaluate.

Immunizations and other medications can sometimes be purchased through hospital discounts or physician purchasing pools, or other group-buying plans at substantial savings. Manufacturers often offer direct-purchase plans.

Suppliers often are willing to negotiate discounts on flu vaccine if you place your order well before the flu season begins, and may even postpone your payment until after the season is over. Some may supply syringes at no cost.

As a rule, one of the most costly places from which to buy medications is a pharmacy. This also applies to general medical supplies.


LABORATORY SERVICES
With the advent of "instant" lab testing and with office size laboratory equipment, smaller amounts of lab work are needing to be referred out of the office. However, this requires your in-office laboratory to be assigned a CLIA level of laboratory assignment that may require registration fees, inspections, quality documentation, and specialized staff.

Many offices simply write down laboratory orders and send the patient off to a lab and find this to be more cost-effective than having an in-house lab or hospital to have the work done. However, this is inconvenient for the patient, and there is no guarantee that the patient will go promptly (or at all) to have the work done.

An option that is very popular is to have the labwork drawn or collected in-office, and have the laboratory come and get the work. This type of service greatly speeds report turnaround time, and decreases inconvenience to the patient. This also relays to the patient that "my doctor is doing something about my medical problem RIGHT NOW." This would require certain people on your staff to become proficient in phlebotomy. Your local hospital or lab may have this training service.

It is necessary to comparison shop for price, convenience, service, and variety of tests available.

If you currently have a computer in your office, or have the wiring to accommodate a printer, some labs will provide a printer in your office that will print reports directly to your office from the laboratory. Some labs provide this service at no extra cost, others charge a nominal monthly fee.

When considering a service with the hospital your admit to, see if there are any special rates for doctors with privileges. NEGOTIATE A DISCOUNT. If they want your volume of business enough, they will allow a discount.

Ask for references---check with practices that use the same services, and find out what their complaints and praises are.


SPECIALTY MEDICAL SERVICES
There are several ways of getting referral and diagnostic services into your office. You can get specialty exams and services in your office either by buying the equipment outright or by contracting to have the services brought in on a scheduled basis.

When considering bringing such services IN to your practice, you need to consider how often you are referring these services OUT at present. If you are referring approximately one Holter Monitor out per month, it would hardly be worth your while to buy a Holter OR contract to have one brought in. However, if you are referring approximately 20 patients OUT per week to have diagnostic ultrasounds, it might make sense to have ultrasound services available IN your office, both for speed of report AND for patient convenience.

Having specialty services is helpful also for those patients who live far from the hospital or don't like the hassle of going into the hospital for outpatient services. And of course, some people have a fear of going to the hospital for ANYTHING.

Portable Contracted Services
When considering having portable services brought in, once again go to the experts---either techs, radiologists, or both. See if the quality of the finished films meet the quality of films you get from your current referral source.

With portable services, you can have the convenience of in-house services without the capital outlay for equipment. There are several considerations regarding portable services:

Always check with the Better Business Bureau before agreeing to such services, and check the references of practices already using this service.


MISCELLANEOUS SERVICES

LAUNDRY SERVICES
With the advent of disposable gowns and sheets, very few offices use laundry services anymore. However, some offices still use laundry services for gowns, pillowcases, towels, uniforms, or lab coats. Many practices have agreements with local dry cleaners who are willing to clean employees' uniforms which have been soiled with blood or other fluids while being worn on the job

Local Laundries and Dry Cleaners
Local dry cleaners and laundries can supply this service for you, but may not have the capability to pick up and deliver---ask if this service is provided. Ask for references. Find out if their services can be provided on a scheduled basis, and find out what the usual turnaround time would be. Most of these services do not provide the linen materials---they will just launder and press what your practice already has.

Linen Services
There are also larger companies who specialize in industrial laundry services, and who also supply the actual linens. These companies will normally pick up and deliver on a regularly scheduled basis, and can also provide such services as clean door mats and the like. The advantage to such purchase is that you need not buy the actual linens, and need not replace worn or stained linens. The disadvantage, of course, is the cost.

Again, and as always, comparison shopping is the key. Ask for a written proposal for services, and check references. Ask to see samples of the actual linens that would be provided. Ask what the policy would be regarding "stat" supplies should you run out before your scheduled delivery date. Ask if hampers or bags for dirty linens are provided. Ask if they will launder and press personal items such as lab coats.


PROFESSIONAL EXPENSES

LEGAL AND ACCOUNTING---See Week One's materials

FINANCIAL PLANNING---See chapter one of this section

INSURANCE
Insurance coverage is a very broad subject. This section is intended to give you a summarized introduction to various types of coverage that might be needed in a practice.

  1. Malpractice insurance: occurrence VS claims made tail considerations Eliminating high-risk procedures compare costs and coverages professional organizational discounts (state medical association, etc.)
  2. Medical Insurance---see Personnel expenses, Section 5
  3. Building Insurance----make sure the agent isn't getting rich on your behalf. Needs to also cover "public liability" (should the public become injured on your premises with an injury other than from your medical care)
  4. Fidelity Bonds---to cover theft and embezzlement by employees. Bonding also acts as a qualifying test for potential employees, as bonding companies will not cover anyone with an applicable criminal record.
  5. Overhead Insurance---to cover your business expenses should you be physically unable to practice or should your office become physically unusable
  6. Workers' Comp---see Section 5
  7. Disability Insurance---to cover your own personal expenses should you become unable to work for an extended period due to illness
  8. Multi-peril Insurance--with some insurance companies, a discount can be given if multiple types of insurance , or a "package", are contracted at the same time from the same insure. Choose an "all perils EXCEPT" type policy rather than a "named perils" policy. With a "named perils" policy, only the hazards specifically listed will be covered---if it's not on the list, no benefits are due.
  9. Life Insurance----for employees, see Personnel expenses, Section 5

ADVERTISING---see Section 4, Marketing


RENT AND BUILDING LEASES---see Section 2, Facility Operations.


BUILDING AND FACILITY---see Section 2, Clinical and Facility Management


CAPITAL EQUIPMENT

Considerations in the Purchase of Capital Equipment:

  1. If your practice can afford the capital outlay for equipment and has enough referring work to support such equipment, the addition of permanent equipment can boost your practice income.
  2. Financing for such machinery can be arranged by your local banker or by the dealer of the equipment. Comparison shop for price and equipment as well as financing terms.
  3. Keep in mind that if you own the equipment, you will have to have staff to run the equipment. You may consider using your current staff, hiring new staff, or contracting staff from the hospital to work so many hours per week on the side.
  4. If you OWN the equipment, you will also have to negotiate with someone to READ the results or films. Be sure you have someone who will read these before you make your purchase.
  5. When considering the price of equipment, see what is included. Training should be provided initially for your staff. Equipment support (repairs, updates) should also be negotiated.
  6. When considering what equipment to purchase, it is helpful to talk to experts in that type of service. If you are considering a mammogram machine, you might want to have a mammo tech from your local hospital review the machine and the films you are considering. Comparison shop for equipment, just like you would any other service.
  7. Be sure that the expected reimbursement that a salesperson quotes you is accurate. Check with Medicare, Medicaid, insurances, and other physician practices to find out what the going rate of reimbursement AND proper CPT coding are for the procedure. A salesperson may quote you an inflated reimbursement rate in order to encourage you to buy. Note: does Medicare have any plans to reduce the reimbursement for the procedure this equipment will do?
  8. Will your office have to be remodeled, expanded, or rewired to accommodate the new equipment? Don't assume your current wiring will support the equipment---find out. Will the equipment FIT where you want it to go? What construction costs and permits will be necessary to accommodate the equipment, and will this outlay be worth the cost?
  9. If it is possible, see if the equipment can be put into your office on a trial basis. You will be able to see whether the equipment will be able to meet your expectations. If the trial was unsatisfactory, the equipment can be returned at no financial loss to your practice.

Used Equipment
Used equipment, in good condition, can help a practice to get started with minimal initial expense. Examining room tables are an example of an item that can last 15-20 years if carefully maintained, and can be purchased used at a fraction of the cost of a new table. To find such equipment and furniture:

  1. Check in the classified section of medical journals,
  2. State and county medical society publications,
  3. Hospital networking (who's retiring or relocating?)
  4. Newspapers---ads regarding doctors retiring or relocating, estate sales, etc.
  5. Furniture and equipment vendors may take used equipment in on trade-in, and would be willing to sell the used equipment.

Even if the tables have torn or dirty upholstery, they can be reupholstered, at minimal cost, to match your office's decor, and still be less costly than a brand new table.

Unless the furniture is in extremely good repair and style, you would probably want to avoid putting used furniture in your waiting room, since this area is where patients will make a first impression of the office.

Rebuilt equipment
Rebuild equipment is a variation of used equipment, where critical mechanical parts have been replaced to make the item work like new. Leased equipment is sometimes returned on trade-in and is rebuilt before resale is attempted. Substantial savings can be obtained in the purchase of such equipment. A warranty or other maintenance agreement should be included in the purchase agreement to ensure continued function of the equipment.

Damaged (scratch and dent) equipment
So there is a small scratch on the side of an x-ray machine. May not be a big deal to you, but the vendor or manufacturer may have a hard time finding a buyer for the item. Great savings can be realized in purchasing items that have slight flaws, dents, scratches, or minor imperfections. Some of these flaws can be easily camouflaged or repaired, and such equipment that is completely functional may be discounted dramatically. Such savings may allow you to buy items you might not otherwise be able to afford.

To locate such items, you may have to check with the vendor, or you may need to call the manufacturer directly. It never hurts to ask if such items are available.


OFFICE/ADMINISTRATIVE SERVICES AND COSTS

TRANSCRIPTION AND SECRETARIAL SERVICES
When your practice is first starting out, your volume may be so light that you can easily write out each patient's chart and can dictate correspondence to your regular staff.

However, as your practice grows, you may find you are no longer able to keep up with your charting or your correspondence. A secretary or transcriptionist may be the answer.

Basically, there are two ways you can go with this--in-house services or independently contracted services.

In-house Services
In-house services require you to add to your staff. This means you must have a place for the person to do their work, and must stock equipment and supplies for this person. This person could be full- or part-time, depending on your practice's needs. This person would be available also to do spur-of-the-moment work, and could keep all of your typewritten needs fairly current. The disadvantage of this situation, besides space and equipment needs, is that you must add this person FULLY to your payroll, which means benefits, salary, workers' comp, FICA, and a host of other expenses.

Technology is also in process to allow for voice or computer processing of transcription, requiring little human intervention to create transcription.

Independent Contractors
The alternate route is to hire a person as an independent contractor to do this work. This person could either come into the office at regular intervals and do the work, or could take the work home and return it regularly. If you consider this type of service, there are items that be included in a proposal:

  1. How often the service will be provided.
  2. How and when the finished materials will be returned to your office ("turnaround time").
  3. How the services will be reimbursed---flat fee, price per line, price per item, etc.---and WHEN the services will be reimbursed.
  4. Who will pay for supplies and equipment (tapes, transcription paper, ribbons, correcting fluid, reference books, transcription machinery, batteries, etc.)

As with any other type of service, comparison shop, ask for references, ask for samples of work, and demand confidentiality (particularly important if this person lives within the community of your practice). Ask what reference materials the person uses for correctness in spelling (regular dictionary, medical dictionary, PDR). Find out whether your dictating materials are compatible with the equipment used by the transcriptionist.

You can find transcription services by checking with other doctors, checking the want ads, or checking with employment agencies.


MAGAZINE/PERIODICAL EXPENSE
Free subscription services are often supplied to offices by various organizations. These magazines usually come in a plastic binder that lists the name of the donor.


TELEPHONE
You can link into access labwork and other data on your patients. This will save you time and phone calls.

Buy rather than lease your phone system. The system pay for itself within a short period of time in savings.

Shop for long distance services and features such as extended dialing area.

By having you and your staff answer as many questions as possible with the patient present, your staff should not have as many telephone calls to return. A well-written patient booklet should answer many of the patients' most common questions.


PRINTING SERVICES---see Section 4, "Marketing Your Practice" about "Printed Materials".


ANSWERING/MESSAGE SERVICES (AND BEEPERS)
Most offices also use an answering machine connected to the phone to handle routine or non-emergency calls that do not require immediate action. In this way, the physician need not be contacted for minor messages.

You will need to check what local resources for message forwarding are available. There are several basic types of systems.

  1. Simple Call Forwarding---this system works marginally well if you have just started a practice and have VERY few patients. However, this leaves you with very little personal time to yourself during your off hours, and gives no means of contact while you are traveling from place to place (unless, of course, you have a car phone.) Your local telephone company can arrange call forwarding from your office phone.
  2. Cellular Phones---this system works slightly better than simple call forwarding, in that you must not continually program exactly where you want future calls to be forwarded. However, cellular phones have a limited range, and this restrains how far out of your area you can go and still be accessed.
  3. Beeper Service (Voice Mailbox)---with this type of service, the patient would call your office after hours and hear a recording on your answering machine, asking them to call a different number if they really need to reach the physician. When they call the second number, they will be given a period of time to record a verbal message. Once they hang up, a signal is sent to your beeper, emitting a tone. When you hear the tone, you then call your mailbox telephone number, and you can hear the message that was left for you.
  4. Beeper Service (Routine)---this type of service is connected to an answering service. The beep simply means that the service needs you to call them so that you can get your message.
  5. Answering Service---when your patients call your office after hours, they can either hear a recording that tells them to call the answering service number, or, with some systems, any call after hours is forwarded directly to the answering service. The answering service will keep on file exactly what your practice's hours of operation are, your coverage schedule, and a record of telephone numbers where they can reach you. You can also set a protocol with the service regarding what types of messages must be relayed immediately and what kinds of messages can be recorded and reported at a later time. Medical societies and hospitals often offer answering services, and there are also private answering services available.

There are varying costs associated with messaging services, and it is best to do comparative shopping as well as check references of current customers.

If you are using an answering service, it is absolutely necessary that you find one that is both trustworthy, accurate, AND courteous. You and your staff can treat your patients like kings and queens, but you can lose patients with a gruff or rude answering service. If time allows, ask if you can sit in and listen to how the service answers calls. Or call the answering service, do not identify yourself immediately, and judge the response. 


Chapter 4---BUDGETING AND CASH DISBURSEMENTS

BUDGETING
The majority of physicians don't like the word budget. The word budget brings to mind a figure written in stone that cannot be changed.

Budgeting is simply mapping out your finances to keep ahead of inflation.

Budgeting helps you to prepare for IRS changes, Medicare changes, and other changes that affect cash inflow and outflow. Planning ahead for inflation, competition, and reimbursement reductions can give you an advantage. By budgeting, you can allot for major expenditures at appropriate times, and keep your inflow of cash higher than your outflow.

Projecting income and expenses can be time consuming and tedious. But if you have a plan, the whole procedure is not all that burdensome.

Developing a Practice Budget

Step One---Review Expenses and Income
The first steps in preparing a WORKABLE budget are:

  1. To calculate the average monthly income your practice receives for each type of service.
  2. To calculate the average monthly expense for each type of service.

You will need at least 12 months worth of figures to calculate this. By doing this, you will be able to spread out over an entire year the incomes and expenses that may occur less or more frequently than once a month. With these figures, you will also be able to project what the next year will be like, and plan accordingly.

Your local Chamber of Commerce can assist you with determining/projecting how much price increases will be on the average for the upcoming year. This will help you, for example, to determine how much more your medical supplies might cost NEXT year.

Basic Expenses to Consider:

  1. Salaries, including all tax and social security withholdings.
  2. Rent/Lease of building, including all associated expenses (if applicable) such as repairs, upkeep, snow plowing, cleaning, trash removal.
  3. Utilities, including phone, heat, electrical, sewer, water.
  4. Drugs, medical, and laboratory supplies.
  5. Notes payable, installments, or lease payments on equipment.
  6. Car expenses, including installment/lease payments, gas, and repairs (keep accurate track of mileage)
  7. Dues and meetings, including hospital privilege fees, medical societies, AAFP, etc.
  8. Insurance, including malpractice, rental, car, disability, hospitalization.
  9. Business taxes, including Workers Comp, Bureau of Unemployment, and social security.
  10. Subscriptions to journals, magazines, and study programs.
  11. Business equipment and office supplies, including equipment, stamps, forms, printing, chart supplies, etc.
  12. Laundry (if applicable) of gowns, sheets, lab coats, etc.

This is information that a practice needs to know in order to make major decisions about the practice. Analyzing your overhead helps to cut unnecessary costs, decide whether to add more staff/services/equipment or enlarge your facility, or reduce staffing/services/facilities.

Even if you do not anticipate any major changes in your practice, it's still a good idea to know where you stand regarding income VS expense. Once you collect the necessary information and organize your information, you are well on your way to intelligent business planning.

Step Two---Determine fixed VS variable expenses,
The next step is to determine what costs are fixed and what costs are variable. To do this, you will need to know what your practice spent on items THIS year and LAST year (this is why many practices do their budget planning at the end of December or the beginning of January).

Step Three---Assess Incoming Funds, Fixed VS Variable
Massive changes in insurance coding or Medicare policies can temporarily slow your income. Keep up on your reading, beware of changes slated for the future, and prepare for slowed income. If you receive your money before you have to pay your bills, you can collect interest.

When you add a physician or make some kind of an investment such as equipment or facility expansion, don't expect immediate increases in cash inflow. You will most likely see a decline in income at first. Sit tight and wait for the investment to pay off.

Have a line of credit available for you at your bank, for emergencies.

Step Four---Calculate Expenses as a % of INCOMING MONEY
Say for example, your records indicate that your gross receipts for last year were $100,000, and you spent $25,000 on medical supplies during that year. That means that medical supplies consumed 25% of your gross receipts. How do you know whether 25% is a reasonable percentage? 25% might be reasonable for a Family Practice, where you must stock supplies for a myriad of diagnoses, but 25% might be way out of line for a dermatologist.

The Society of Medical-Dental Management Consultants, the American Medical Association, Medical Economics Press, the American Group Practice Association, and the Medical Group Management Association all have figures available listing what percentages of gross receipts for certain expenses are reasonable for your specialty. These quotes are also listed by region, because expenses vary from region to region.

Step Five---Plot out tentative expenses and income for the coming year, month by month, allowing for inflation and increased patient volume (which will increase both income AND expenses).
By studying expenses and income and planning for their future use, you will be less likely to be in a bind, and can make adjustments for time periods when you anticipate cash will be tight.


CASH DISBURSEMENTS AND FINANCIAL TRACKING
Divide obligations (bills) into three broad categories:

  1. Things that must be paid on a specific date or on a fixed schedule. Any item that will affect your credit rating or office morale or reputation should be paid promptly.
  2. Things that you have some time frame to work with, such as things that are "30 days same as cash". Hold onto your money as long as you can without getting in trouble.
  3. For really big bills, such as malpractice premiums due, you can make periodic payments into a savings account, or "sinking fund", and work your way up to the payment due date. This way you can collect interest in the process and still meet your large obligation.

Pay bills when due or just before. Don't pay way ahead unless there is some kind of a prepayment discount involved. Hold on to the money and let it collect interest before disbursing it. 


Chapter 5---OBTAINING FINANCING

The costs of starting up a practice from scratch are staggering. Although ballpark figures vary from specialty to specialty and from one geographic area to another, a new physician may be facing first year start-up costs of up to $150,000---not including one cent of salary. Including a conservative first-year personal income allowance, and first-year financial needs may reach $200,000 or more. Although as a physician, you will be generating some income as your practice begins to grow, it's very unlikely that you will be able to generate this amount of working capital to cover the first year. Finding proper financing helps to meet these needs.

NEGOTIATING FINANCING
When seeking loans or other financing, always SHOP AROUND and make some comparisons. The bank you regularly deal with may not always be able to offer you the best rate. Conversely, if you have several existing loans or accounts with a bank, the bank may be more willing to offer incentives to retain ALL of your business with them.

You CAN negotiate with your banker on loan treatment. Banks as a rule realize that there are few risks involved in extending a loan to a medical practice. You should be able to arrange a loan anywhere from 1% to 1.5% above the prime rate. Shop for rates. Challenge rates. Find out whether the rates are FIXED, FLOATING, or BALLOONED. You can also negotiate the TERMS of the loan. You have to ASK, because your bank won't VOLUNTARILY offer to decrease or alter terms. Don't be shy about asking. Let the bank know up front that you will be checking out other lending institutions also.

If you do not need a loan right now but anticipate needing a certain amount in the near future, ask the bank to set up a "line of credit" for you. This will guarantee a loan for you up to a certain date in the future at a pre-agreed rate for a pre-agreed amount. Check and see if any fees are involved in obtaining this line of credit.

Banks normally do not offer special terms unless you ask. Rates are as a rule negotiable with both their rates and their terms. Make clear to any lending institution where you inquire that you are also checking other institutions out.

Keep up on the latest in percentage rates, even after you have established a loan with a specific bank. A variance of less than a percent could make a big difference in your monthly or periodic installment, and could mean huge savings over a long period of time. If you are considering refinancing a loan, take a quote with you from another bank to your existing bank, and they may be willing to match the rate or even better in order to retain your business.

QUALIFYING FOR LOANS
Lenders will ask for copious amounts of data in order to make an informed decision regarding granting financing. Withholding information may tend to create a more negative attitude from the lender. It is often helpful when explaining your needs if you can present data for other similar types of practices (such as expenses data from Medical Economics, etc.) that supports the idea that your situation or expenses are typical for your practice's size and specialty.

What information is needed to consider granting a loan to an individual physician?

  1. Purpose (should be sensible and well-explained)
  2. Liquidity---ability to get a certain amount of cash quickly
  3. Net worth
  4. Asset mix
  5. Leverage (debt load) and other liabilities (pending malpractice suits, etc.)
  6. Income
  7. Assets in the physician's name

What do lenders evaluate when considering whether to grant a loan to an existing practice group?

  1. Doctor's guaranties (jointly or separately), and arrangements for responsibility should one or more physicians die
  2. History of the practice's financial performance (and how long in business)
  3. Predictability of cash flow (ability to pay ongoing expenses)
  4. Growth trend in the practice (is the practice volume growing or leveling off)
  5. Payor mix---private payors VS government payors (Medicare, etc.) VS managed care
  6. Amount of accounts receivable
  7. Building and other equipment asses value
  8. Existing debt

NON-BANK SOURCES OF FUNDING

  1. General loan program----represents 90% of the SBA's loans. Guarantees up to 90% of an amount provided by commercial lenders. Can be used for fixed assets, working capital, or inventory. Works in conjunction with a lending institution, which sets the term and rate. Loan amounts are generally from $50,000 to $1 million.
  2. 504/503 Development Company Loan---uses private/public partnerships to finance fixed assets. Bank lends 50% SBA lends 40% Business puts up 10% Minimum amount loan total: $125,000 Project must create employment.
  3. SBIC (Small business investment company) program---private capital combined with SBA-guaranteed funds to provide venture capital for start-up and growth.
  4. Microloans---mostly for entrepreneurs in inner-city areas and rural areas
  5. Disaster loans---rebuilding after a disaster (flood, fire, etc.)

Chapter 6---COMPUTERIZING YOUR PRACTICE 

Automating Your Practice 
Software
Hardware

AUTOMATION
Automation does not solve problems. Automation can turn a mess into an automated mess. If you are planning on automating your practice, be sure your books balance first. Clean up any inaccuracies before transferring information onto an automated system. The old adage is indeed true--GARBAGE IN, GARBAGE OUT.

Computers don't make decisions for you. They do what they are told. They provide data so that YOU can make INFORMED BUSINESS DECISIONS.

A properly working automated system helps to do routine and repetitive work accurately and quickly. Automated systems help alleviate massive amounts of paperwork and the associated storage of that paperwork. Automated systems can report data activity quickly and concisely. One single entry of data can be used for multiple uses.

Computerization can help with:

BILLING AND ACCOUNTING
  • Tracking accounts receivable
  • Billing and collections
  • Collection letters
  • Claims processing, on paper or by electronic submission
  • Printing of claims forms, superbills, and other needed forms

SCHEDULING/FOLLOW-UP

  • Scheduling
  • Patient reminders
  • Cancellation, no-show, and recall lists

WORD PROCESSING

  • General word processing
  • Correspondence, reports, and memos
  • Labels, addressing, and mass mailings
  • Transcription
  • Desktop publishing, for marketing purposes

CLINICAL USES

  • Patient record keeping (medical records)
  • Clinical data tracking (statistics)
  • Patient education
  • Treatment options, protocols, research, and diagnostic review
  • CME, data search, and staff education
  • Patient charting and patient data

FINANCIAL/MANAGEMENT/
ACCOUNTING

  • Accounting (decreases the volume of work that the accountant must do on your behalf), including accounts payable and check writing
  • Payroll, W-2's
  • Financial statements
  • Personnel records
  • Inventory lists and inventory maintenance, purchasing and ordering

 

COMMUNICATIONS AND OTHER USES

  • Link with other offices, data banks for diagnosis or article research, hospitals, labs, referral sources, etc.
  • Link with the Internet to allow access to research, advertising, and patient education, as well as allowing for marketing of your practice or recruiting of physicians
  • Provide educational "screen shows" to familiarize patients and the public with your practice, services, procedures, etc.
  • "Whistles and bells"---personal uses, such as personal recordkeeping and filing, games, calendars, etc.
  • Post your own Internet website

 

TYPICAL REPORTS YOU MIGHT NEED

balancing report
transaction audit
charge analysis
payment analysis
transaction summary
billing statistics
site reports
cash receipts report
delinquent insurance report
delinquent accounts report
collections ledger
bill status report
patient refund list
small balance write-off
bad address list
collection write-offs list
collection action list
accounts receivable mgt----
----summary, aged
procedure reports-----
----by procedure
----by site
----by physician
----combinations of above
site management report
managed care summary
monthly payments report
payments by site
referring doctor report
special billing listings
capitation reports
statistical reports
demographic reports

SHOPPING for SOFTWARE

  1. Have some goals in mind.
  2. Request a proposal.
  3. Get information about the company you are considering. Are they reputable? What does the Better Business Bureau say about the company? Ask for references of other physicians who use his software and/or hardware. Can you visit sites where this software is in active use?
  4. Consider hardware and software specifications--will your office need to be rewired, or phone lines added? Are there licensing agreements on these products? Are there "source codes" available to you should the company go defunct? Are you allowed to take on billing for other physicians or groups while using this system? Is there room for this system to grow as your patient load and accounting needs grow? What is the system's storage capacity? Will the system allow the addition of new doctors in its accounting?
  5. General information---is a manual provided, including "troubleshooting" advice?
  6. Software considerations: Will ICD's, insurance profiles/specifications, and CPT's be loaded into the system by your staff or by the computer company? Are patient charges for a given day grouped by entire encounter or individual transaction? Can you register new patients individually or only in batches at certain periods of time? Will payments be posted to individual dates of service or just to a running total? How are billings, collections, and payments processed, and how easily are accompanying reports generated? How easy is the system to balance? Will the system print labels, reminder cards, superbills? Will the system provide statistical information (such as how many patients with diabetes, birthdays for a given month, zip code lists for mailings, etc.)
  7. Support---will training be provided and for how long? Will repeat training be given as new employees are added? What are the extents of support, and the costs? Does the support cover both hardware and software?
  8. Individual needs you have determined.

COMPUTER SYSTEMS

The three basic types of computer systems are:

1. In-house---this is a system that your office has purchased and runs on its own. This can be expensive to initially set up, and unless the practice is booming, this may be financially out of your reach. However, if your office is quite busy, you will save money in ongoing costs. The only people who would have access to your system and its information would be your staff, your account or lawyer, and perhaps hardware/software support people.

2. Batch system---in a batch system, you input information into a simple terminal, and then this information is transferred to a large computer off-site (not owned by you) for processing, either transferred electronically or by putting a cassette or disk into the mail. This type of service can be a little slow, but will help your staff to get large amounts of paperwork and billing done. This type of service is moderate in cost, but is not completely efficient. There may be additional costs for terminal leases, special reports, and paper supplies.

3. On-Line system---with an on line system, you are continuously hooked up via terminal to a larger, more powerful computer off-site (not owned by you). You pay a monthly fee for being hooked up with the service. You may choose to rent or own your own terminals. You are also charged for cables in your office, special reports, electronic hookups for claim submissions to insurances, and for printed supplies, such as statements and insurance forms (some services will mail the claims for you, for a certain fee). This type of service is more efficient than a batch system, and is also, in turn, considerably more expensive per month. You also need to consider that, when THEIR computer is "down", your office cannot enter any work into the terminal (most will adjust your bill, but this still is an inconvenience).

Compare several types of computer services before choosing one. Consider the variety and quality of services you will receive for the price, and the speed a which you will receive finished services. Also ask to have included in your proposal specifics as to software and hardware support.

May be less expensive over the long run than to keep paying a billing service or computer link service on a monthly basis. 

If your practice and the practice next door BOTH need a computer system, see if both practices can get together and share a computer. Each can set up their accounts receivable in such a way that the other practice cannot access the other party's data.


HARDWARE

Avoid Putting the Cart Before the Horse
The general accepted method in implementing computerization is to choose the software first and the hardware NEXT. The reason for this is that not all hardware (or equipment ) will work with or be compatible with all software (or programs). Some software requires a computer that has a specific amount of disk space or storage, while other software requires hardware that will work at a certain speed or be constructed to interpret a certain type of computer language.

Expansion Needs
Also to be considered are storage needs and expansion needs. If you expect your practice to grow, the computer must be able to accommodate the files and records of an increasing number of patients, plus all the associated financial data. Be sure that your "disk space" will accommodate your needs. If it will only be able to hold data up to a certain point, be sure that the hardware is equipped with the means to add more disk space (sometimes called "expansion slots"). If you are not careful in planning this, you may end up with a hardware working up to its absolute limit and may need to be in the market to buy a larger computer system too soon.

Smart VS "Dumb" Equipment
If you need several terminals throughout the office, each site need not be an independently functioning computer, if you don't need that function. Some terminals can be "dumb" terminals, used only for imputing and accessing data from your main computer. You will not be able to run any other programs on these computers, just the program that the terminal is linked to.

D.A.W. VS Generic
Will an IBM clone do as well as an IBM product? Very often yes. Check the warrantees to see if there are equalities among brands. Also check on ease of repair should there be a problem---will the entire unit have to be shipped to another country for repair, or is local repair available?

Smart Shopping You need to comparison shop for hardware as seriously as you do for software. The general guidelines for shopping for software also apply to hardware.

Many people in the market for computerization make the mistake of automatically purchasing hardware from their software vendor. CHECK AROUND. Once you have chosen your software, get competitive quotes for your hardware. Let your computer software vendor know that you are shopping around, and the vendor may be more likely to offer you a substantial discount to obtain a software AND hardware purchase agreement from you.

Vendors can sometimes be pitted against each other. Show vendors quotes from other vendors, and see if one can outbid the other.

The price of the equipment is not the only cost to be considered. Warrantees, guarantees, training, installation, and service agreements also have costs and values, and must be evaluated when considering cost. 


CONCLUSIONS FROM SECTION 3

  1. EVERY MEMBER OF THE PRACTICE needs to be aware of those areas that add to revenue and those that affect expenses.
  2. EVERY MEMBER needs to know that his or her actions affect the whole practice, and that they are not "exempt".
  3. Sometimes you have to spend money to make money.
  4. Small, simple ways of cutting costs often add up to bigger savings than extreme, abrupt cost-cutting, and create a more efficient image of your practice. Cuts are not always the cure; controls and reorganization of resources can often elicit the same effect.
  5. Taking a long, critical look at your practice will help you to develop the plan and direction that you need to be effective.
  6. There is no substitute for comparison shopping. Make suppliers EARN your business rather than throwing your business at them.
  7. Although we work in the practice of medicine, the practice is also a BUSINESS ENTITY, and businesslike procedures and actions are necessary to make it viable. "AUTOMATIC PILOT" management brings poor results.
  8. A plan of balanced revenue enhancement and cost containment is a smart management plan.

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